Jonathan Ive
Senior Vice President of Industrial Design
Apple
Ten years ago, before the iPod and iPhone became objects of the world's electro-lust, Jonathan Ive talked about his first Apple blockbuster, the iMac. The machine could not have been a more radical departure from the ubiquitous beige box PC: a desktop computer in bright candy colors with a see through shell showing its inner machinery. The iMac became the top selling computer in the United States.
Fast Company defines his overarching design principles as "simplicity, accessibility, honesty and enjoyment."
My love affair with Apple is legendary. An early adopter of just about everything they produce, Apple technology underpins both Rogue Industries and Slant Marketing. iMacs, MacBooks, iPods and iPhones are my weapons of choice.
Apple "gets it" because Jonathan "gets it". More than just a box or operating system, they have created an organic interpretation of a mechanical beast. Even die hard PC fans admit that Apple redefined the "box" and created lust worthy hardware. The OS? Oh yeah, all it does is work. Every day.
My love affair with Apple is legendary. An early adopter of just about everything they produce, Apple technology underpins both Rogue Industries and Slant Marketing. iMacs, MacBooks, iPods and iPhones are my weapons of choice.
Apple "gets it" because Jonathan "gets it". More than just a box or operating system, they have created an organic interpretation of a mechanical beast. Even die hard PC fans admit that Apple redefined the "box" and created lust worthy hardware. The OS? Oh yeah, all it does is work. Every day.
More info at www.fastcompany.com